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McCann restores 80s 'Just one Cornetto' line.(McCann-Erickson Inc.)
McCann-Erickson has resurrected the 'Just one Cornetto' theme tune for the latest TV campaign for the Unilever-owned Wall's ice-cream brand's Love Potions variants.
The latest campaign, which has a budget of pounds 6.5 million, features three executions, each in the style of an operetta. Each burst shows different people going to exceptional lengths to prise away a Cornetto from anyone who is in possession of one. All of them relate to the love theme.
The first spot, which breaks on 5 April, is filmed on a Moulin Rouge-style set. A woman walks into the room on the theatre stage in a rather dowdy overcoat, carrying her grocery shopping. She sees her partner sitting down eating a Love Potion Cornetto.
The music starts and she sings to her partner: 'New Walls Cornetto, Give it to me.' Her partner, dressed in a shiny shell suit, replies: 'But it's hazelnut chocolate, No chance, honey.'
The woman then tears off her coat to reveal glamorous shiny red underwear, as she sings: 'I've something for you. For you to see. Give me Cornetto, and you'll get me.'
The music then turns into a noisy guitar solo, as the man is so startled by her costume that he hands over the Cornetto.
The ad ends with a voiceover that says: 'Try all six limited- edition Love ...
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...black bears have died at the hands of Chinese farmers who believe their gall bladders and bile make powerful medicines and love potions. The sickening slaughter has provoked vociferous campaigns by conservationists - but now there is evidence that it is spreading...
