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Walkers unveils new Wotsits flavour and relaunches Squares.
Abbott Mead Vickers BBDO is relaunching Walkers' Squares with a new TV campaign aimed at children.
Two new spots form part of a pounds 2.5 million programme to boost the brand's profile.
The ads, called 'park' and 'living room', introduce a wizard-like character, seeking out things he considers 'wrong'.
In 'park' he pounces on a mother and snatches one of her square crisps, saying: 'These are wrong. Look at their shape, they have not the rounded sides of the human snack. They be square.'
In 'living room' he bursts in on a boy eating Squares. He drags him outside and tips the crisps into the birdbath, proclaiming them 'wrong' because they don't float.
The endline reads: 'Walkers Squares? Tis not normal.'
The ads break this week and run throughout April. They were written by Andy McAnaney, ...
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