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Chris Ingram's investment vehicle, Genesis Investments, is leading a syndicate planning to invest pounds 1.25 million in a new consumer magazine publisher, Keep Yourself Nice Publishing Ltd.
Keep Yourself Nice will be run by the former co-founder and editor of Loaded, Tim Southwell, and launched its first title, Golf Punk, on 31 March. A men's lifestyle magazine launch is also planned for early next year.
Golf Punk is positioned as an irreverent, bi-monthly title targeting golfers aged 15 to 34. Keep Yourself Nice believes that this age group is ignored by golfing magazines, which are biased towards a readership aged 44-plus.
Keep Yourself Nice also believes that the magazine will be attractive to advertisers, enabling them to reach the young generation ...