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BDH shows colours influencing moods in latest Crown spot.(Brief Article)
BDH\TBWA has created a TV ad for Akzo Nobel's Crown Paint brand, to run in the UK and across Europe.
The ad, backed by a pounds 3.2 million media spend, is part of a strategy to reposition the product, enforced by new packaging and web content.
The TV ad, breaking on 5 April, is based on the insight that different colours affect people's moods and behaviour. It takes a secret look into different people's homes, showing how they have used colour to create rooms with different moods.
Opening on a cityscape at dusk, the camera moves from one building to the next, stopping to look into a number of ...
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