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O&M creates global Castrol spots.(Ogilvy & Mather )(Brief Article)
The premium oil brand Castrol returns to TV this week with a global campaign by Ogilvy & Mather that emphasises how the lubricant makes things work more smoothly.
The TV, press and poster ads, which break on Friday, reinforce the Castrol brand as the category leader, while dramatising its benefits as a lubricant.
The 20-, 30- and 40-second executions start with a series of jarring abstract images relating to the car and its parts. Gradually, softer visuals are introduced to demonstrate the smoothing effect that Castrol has. The endline is: 'Fluid motion. Castrol.'
Three double-page press and poster versions adopt a similar approach.
On the left-hand side there are a tangle of images, which make way for an uncongested scene on the opposite section.
One ad pictures a clutter of roads all branching out in different directions.
Out of the confusion one road stretches out on to the right-hand side, giving the impression of overcrowding turning into a free-flowing scene.
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(From Hull Daily Mail) A Couple of days ago I was commenting on the fact that there are so many mysteries in the wild and wacky world of TV. One of these is why are all modern cop shows incredibly silly? I don't mean the bread and butter police shows such as The Bill, although the past few months
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- News wire article from: Europe Intelligence Wire April 21, 2003 700+ words
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- Anna Nicole Smith Dead; Murder City USA: 24 Hours in New Orleans; - Part 1.
- News wire article from: The America's Intelligence Wire February 8, 2007 700+ words
(From CNN News) ANDERSON COOPER, CNN ANCHOR: We're in New Orleans tonight; sadly, not for a progress report, but for a reality check for a city that is now the murder capital of America. That story is coming up. But first, the sudden death of a troubled celebrity, Anna Nicole Smith. The former
- Democratic Republic of Congo - "Bukavu, murder city": investigation report into...
- News wire article from: The America's Intelligence Wire March 18, 2009 700+ words
(From Canada Newswire) MONTREAL , March 18 /CNW Telbec/ - Reporters Without Borders today releases an investigation report into murders of journalists in Bukavu, the capital of Sud-Kivu at the easternmost extreme of the Democratic Republic of Congo , almost four months after the latest killing,
- Police seek information in 2000 murder: City investigators have an idea who may...
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Byline: Steven Henshaw Sep. 3--William B. McMillan was walking with a friend in the 300 block of South Eighth Street on the evening of March 23, 2000, when someone in a passing car with tinted windows fired several shots toward them. The pair had left a bar on Penn Street, where they had been
- Man enters not guilty plea to murder.(City/Region)
- Newspaper article from: The Register-Guard (Eugene, OR) December 18, 2007 700+ words
Byline: Bill Bishop The Register-Guard A 20-year-old man charged in the 2006 torture-murder of a 67-year-old Eugene woman who allowed him to stay in her home pleaded not guilty Monday to four counts of aggravated murder. Jonathon Lee Powell was returned from the state hospital to Lane County last
