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Won Report highlights top creative DM shops.(direct marketing)
UK agencies occupy three of the top ten places in a new report highlighting the most creative direct marketing agencies in the world.
TBWA\GGT London, Harrison Troughton Wunderman and Craik Jones Watson Mitchell Voelkel came third, sixth and eighth respectively in The Won Report, an analysis of the world's best direct marketing.
The report, compiled by Patrick Collister of the consultancy Creative Matters, works in a similar way to The Gunn Report by awarding points to winners of domestic and international creative awards.
The Spanish agency CP Comunicacion Proximity was the most-awarded direct agency and one of its campaigns, 'the scout' for Nike, was the most-awarded work.
The most-awarded UK campaigns were Publicis Dialog's 'choices' for the DePaul Trust, 'the plan from the Pru' created by TBWA\GGT for Prudential, and Harrison Troughton's M&G ISA work.
Proximity Worldwide was the most-awarded direct agency group, well ahead of OgilvyOne in second place. M&C Saatchi came third following high-quality work from its offices in Melbourne and Sydney.
The report highlighted that few high-volume mailings emerged as winners.
- TOP PERFORMERS OF 2003: DIRECT AGENCY OF THE YEAR - CRAIK JONES.
- Magazine article from: Campaign December 12, 2003 700+ words
In a tough year, Craik Jones Watson Mitchell Voelkel hit all its...sheets. Against this backdrop, Craik Jones Watson Mitchell Voelkel has excelled...agency has achieved. This year, Craik Jones was nominated a further nine times...
- Close-Up: Newsmaker - The man chosen to give kiss of life to Craik Jones.(Craik...
- Magazine article from: Campaign March 14, 2008 700+ words
...But when asked about recent events at Craik Jones Watson Mitchell Voelkel, rivals are...left in the agency, most hoped that Craik Jones, which has become a creative bastion...offered the chief executive position at Craik Jones is a bit like being offered Clarkson...
- Craik Jones Watson Mitchell Voelkel.(awards)(Brief Article)
- Magazine article from: Campaign DARBY, IAN June 1, 2001 700+ words
CRAIK JONES, THIS YEAR'S WINNER, DID NOT WIN...performances and shared the big pitch wins. Craik Jones was the one agency that had an excellent...the Barclay's roster. Creatively, Craik Jones continues to flourish. It won top creative...
- ANALYSIS: Is Proximity really up for the Craik?(Craik Jones Watson Mitchell...
- Magazine article from: Precision Marketing Aitken, Stuart September 12, 2008 700+ words
...Stuart Aitken It was well known that Craik Jones Watson Mitchell Voelkel had been in...though, Mike Welsh, chief executive of Craik Jones, is being somewhat tight-lipped about...together". But given the strength of the Craik Jones brand, could another solution not have...
- Orange appoints Craik Jones to 25m [pounds sterling] brief.(Brief Article)
- Magazine article from: Campaign Darby, Ian April 20, 2001 700+ words
...the mobile phone company, has hired Craik Jones Watson Mitchell Voelkel for its 25 million...declined to repitch for the business. Craik Jones pitched against WWAV Rapp Collins and...handled by the AAR. The appointment of Craik Jones will not affect Lowe Live's customer...
- Craik Jones poised to open digital unit with ex-Arawak staff.(Brief Article)
- Magazine article from: Campaign September 20, 2002 700+ words
Craik Jones Watson Mitchell Voelkel, Campaign...creative and production expertise for Craik Jones' digital activity. Nick Corston...will head the department and report to Craik Jones' business development director, Robin...
- Craik Jones names Caroline Parkes planning director.(Craik Jones Watson...
- Magazine article from: Campaign March 10, 2006 700+ words
Craik Jones Watson Mitchell Voelkel has promoted...into her new role after nine years at Craik Jones, most recently as its deputy planning...Direct accounts. Laurence Slater, Craik Jones' head of production, and four of the...
- Craik Jones loses Gap integrated business.(Brief article)
- Magazine article from: Marketing Week August 14, 2008 700+ words
Craik Jones Watson Mitchell Voelkel has lost the...the UK marketing team. The blow to Craik Jones comes just as retailer Boots recently...CRM work for its Advantage Card and Craik Jones is not repitching for the business...
- Craik Jones nets Royal Bank of Scotland task.
- Magazine article from: Campaign Trickett, Eleanor August 13, 1999 700+ words
Craik Jones has won the Royal Bank of Scotland...pitch. The bank moved the account into Craik Jones without another pitch. The agency was...market in the UK, and it is thought that Craik Jones's London location was a deciding factor...
- Craik Jones wins DM work on Mini launch.
- Magazine article from: Campaign Trickett, Eleanor February 12, 1999 700+ words
Craik Jones has strengthened its grip on the Rover...for the new Mini's launch in 2001. Craik Jones began working on the Land Rover account...and MG brands--out of APL and into Craik Jones, after a pitch against EHS, APL and...