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PHDiQ branches out into internet search with iQuest division.(Brief Article)
PHD is launching its first company for five years in a bid to capitalise on increasing revenues in the online search business.
It will launch iQuest on 5 April to offer advertisers a service that will help them gain prominence in paid-for searches, which rank companies when internet users enter relevant keywords.
The division, which will sit within PHD's interactive division, PHDiQ, will be run by Andy Atalla. He moves to the agency as its head of search from the search engine Ask Jeeves, where he was a strategic planner.
Although the main function of iQuest will be to provide visibility for businesses when internet users are searching areas of interest, it will also work to help agency planners understand existing perceptions of issues, brands and people.
Howard Nead, the managing director of ...
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