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Loaded ads celebrate tenth birthday.(Brief Article)

Campaign

| April 02, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The men's magazine Loaded is preparing to celebrate its tenth birthday with a campaign created by Farm.

Press ads will run across IPC's men's titles, as well as on 46- and 98-sheet poster sites around London, from 5 April. A series of stunts, co-ordinated by Loaded, will also support the birthday issue.

The ads feature a former Loaded cover star, Michelle Marsh, burning her bra with the caption: '10 years fighting for feminism.'

Another execution features three suspender-clad bottoms with the line 'There's more to women than breasts' and the '10 years fighting for feminism' badge also features.

A below-the-line campaign will ask London to join Loaded in its 'fight for feminism' and will include a series of stunts to launch the issue.

This includes the cover girls ...

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