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Kraft calls a review of pounds 16m UK media task.(Brief Article)
Kraft is reviewing its pounds 16 million UK media planning and buying account as part of a wider global review.
The incumbent in the UK, ZenithOptimedia, has already been advised that it will lose the account as Starcom MediaVest Group and MindShare are vying for the business.
Kraft is reviewing on a market-by-market basis and wants to consolidate into one UK agency, while simplifying its arrangement with networks. Starcom already has strong relationships with Kraft in the US, while MindShare is strong in Asia.
However, the outcome of the pitch could be complicated by existing account conflict. MindShare handles Nestle's coffee business, a clash with Kraft's Kenco brand, ...
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