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MindShare sees off two to land dollars 375m Amex global media.(Brief Article)
MindShare has defended its dollars 375 million global American Express media account following a three-month review.
The WPP media network saw off competition from Interpublic Group's Initiative Media and the Aegis-owned Carat.
The review was launched in December following the departure of Steve Lazano from MindShare to head US operations for Havas' MPG. He was originally poached from Mediaedge:cia to lead the Amex account.
The assessment ...
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