AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Mip TV conference hears demands for more ad-funded TV.(Brief Article)
Advertiser-funded programming will play an increasingly large role in integrated advertising campaigns, according to speakers at the Mip TV conference in Cannes.
Although the concept of AFP is not a new one, there is increasing interest in it because of fragmenting audiences and the growth of personal video recorders. As well as benefiting advertisers, it can also provide broadcasters with quality programming, the conference also heard.
'This is an opportunity to create win-wins,' Becky Morgan, the EMEA director for solutions at Discovery Networks, said.
The conference also heard that the European legislation that prevents advertisers and broadcasters from running product placement ...
- Cannes shoppers get with the game.(broadcasters unveils new gameshows at MIP-TV...
- Magazine article from: Daily Variety Hopewell, John Cannes, Ed Meza April 5, 2006 700+ words
...Deal or No Deal," gameshows are back at Mip TV--and spawning new TV species. Some...drama bets at May's L.A. Screenings, Mip TV's spotlight inevitably falls more on...puts a bunch of kids in the African bush. Mip TV's plethora of factual entertainment shows...
- The mother of all markets focuses on trends. (French television broadcasting...
- Magazine article from: Video Age International Koranteng, Juliana April 1, 1995 700+ words
...to matter, following the first MIP-TV Asia last December. It is holding a "China at MIP-TV" conference which is scheduled for April 10. So how does Midem see the future for MIP-TV? "The next five years will be...
- MIP-TV '99: All the News That Can't Fit to Print.
- Magazine article from: Video Age International May 1, 1999 700+ words
Reporting on the developments at MIP-TV is becoming easy. It is sufficient to...facts. Reporting on the real news of MIP-TV, for publications such as Video Age...was public knowledge. In any case, this MIP-TV was characterized by eight major developments...
- MIP-TV: an international market mecca.
- Magazine article from: Video Age International March 1, 1996 700+ words
...year Video Age endearingly referred to MIP-TV as "The Mother of All Markets." Indeed...meters in the Palais des Festivals for MIP-TV. In addition, last year saw an all...its relentless growth and popularity, MIP-TV has been subject to increased pressure...
- MIP-TV rush after AFM - film companies after TV business. (American Film Market)
- Magazine article from: Video Age International March 1, 1991 700+ words
MIP-TV Rush After AFM - Film Companies After TV...the recession. As for as this year's MIP-TV is concerned, things couldn't be better...in a waiting line to book space. "This MIP-TV should be the biggest ever," says Barney...
- MIP-TV Battles Merger Blues With Aggressiveness.(international television...
- Magazine article from: Video Age International April 1, 2001 700+ words
...you know why Warner Bros. pulled out of MIP-TV?" a studio executive asked one of Video...Hollywood. Officially, WB pulled out of MIP-TV because of AOL-Time Warner's post...level executives. Studios pulling out of MIP-TV and eventually returning is becoming routine...
- MIP-TV Rush After AFM - Film Companies After TV Business.(Brief Article)
- Magazine article from: Video Age International April 1, 1999 700+ words
...the recession. As far as this year's MIP-TV is concerned, things couldn't be better...in a waiting line to book space. "This MIP-TV should be the biggest ever," says Barney...Exhibition Organization, the man who represents MIP-TV and MIPCOM in the U.S. "Right now...
- Thirtysomething for MIP-TV. (French television channel 30 years old)
- Magazine article from: Video Age International April 1, 1993 700+ words
...expected, and exhibition space at a premium, MIP-TV organizers look forward to setting, records...plenitude of European and other markets, MIP-TV appears set for a renewed wave of business...remainder of distributor's catalog. But MIP-TV is about more than buying and selling...