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Saatchis snatches pounds 28m pan-European Lexus account.(Brief Article)
Saatchi & Saatchi has won the pounds 28 million pan-European Lexus creative account, which it will run out of its recently launched subsidiary, Team One Europe.
The account was previously held on a project basis by Saatchi & Saatchi London, which had the pounds 4 million UK business, and the Dentsu-owned BLD.
Over the past two years, Saatchis won the creative briefs for Lexus' three pan-European new- model launches.
Lexus called a pan-European pitch in December in a bid to consolidate its business.
Saatchis established a lead team in Brussels, named Team One Europe, to handle the pitch and the business. The network already operates Team One in Los Angeles, which handles all of Lexus' US marketing communications.
Richard Nunn, the former regional client services director at FCB Asia-Pacific, will head the ...
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