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PSA to review its pounds 76m UK media business.(Peugeot S.A.)(Brief Article)
PSA, the French automotive company that owns the Peugeot and Citroen brands, is reviewing its pounds 76 million UK media planning and buying account.
The review is part of a wider rolling review process that will also take place in several other European countries this year.
OMD UK holds the UK account after Carat Group resigned it three years ago in favour of building a global relationship with Renault. PSA plans to start the review this summer as contracts reach their end in several markets.
PSA also appointed OMD in Germany, Switzerland and Hungary at the same time as in the UK. Media Planning Group handles the account in France, Spain and Belgium.
Some, if not all, of these markets are expected to be reviewed at the same time as the UK. Insiders suggest that PSA's ...
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