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Norwich Union reviews pounds 11m creative account.(Brief Article)
Norwich Union is reviewing its pounds 11 million creative account for its life and insurance products, currently held by McCann-Erickson.
The review, which also incorporates the company's branding advertising, is being handled by Agency Insight. Mother, Fallon, McCann and Abbott Mead Vickers BBDO, which handles the pounds 7.5 million Norwich Union Direct account, have been invited to pitch.
The review is being overseen by Norwich Union's director of marketing, Sally Shire.
McCann was appointed to the business in 2000, following the merger of Norwich Union and CGU, to create a brand campaign to reinforce the Norwich Union name. Recent work includes its 'trawlerman' execution.
The ad showed a Geordie fisherman talking about his financial portfolio and how he is managing his future financially. It was the third in a series that ran through 2002 featuring a range of people talking about their different financial affairs. Other ads included 'portrait of an artist' and ...
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