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Agencies working for the Government will have a new master to please following the appointment of Howell James as its first permanent secretary in charge of communications.
James began his working life in advertising before moving on to Capital Radio, TV-am, the BBC, Whitehall departments and Downing Street. He will now oversee the work of COI Communications and try to ensure better government-wide co-ordination of research, marketing and campaigns. He is expected to seek to integrate advertising more fully into the Government's press and public relations machine.
James, who will start work in June, will produce an annual report on the effectiveness of government communications and will order each department to carry out an audit of its work every ...