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ZenithOptimedia in pole position to win pounds 33m O2 media task.(Brief Article)
ZenithOptimedia is tipped to secure the pounds 33 million consolidated O2 media planning and buying account.
Previously, the business was split between The Allmond Partnership, which handled the bulk of the buying, PHD, which handled planning, and Zenith, which oversaw the press and radio buying.
TAP, PHD and Vizeum were invited to pitch when the review was launched in the autumn. Michaelides & Bednash was also involved in the final pitch.
Media Planning Group was ruled out at an earlier stage of the review.
The appointment of Zenith will consolidate both media planning ...
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