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One year in and NMA members locked in conflict.(Newspaper Marketing Agency)(Brief Article)
Members of the Newspaper Marketing Agency are locked in conflict with the trade body less than a year after its official launch.
Two of its backers, Express Newspapers and Independent News & Media, have refused to contribute extra funds for new activity proposed above and beyond its basic remit.
While the two newspaper groups remain members of the NMA, they have left rival newspaper groups to press on with funding for a new programme of events without them. This has caused resentment among some of the other members.
The extra financial commitment was proposed in a recent presentation by the NMA's chief executive, Maureen Duffy, and Richard Webb, the general manager of News Group Newspapers, who is also the chairman of the NMA board. Although Express and Independent remain committed to their initial investment levels, sources said they had still failed to pay for this new wave of marketing activity.
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