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Agencies fight for lucrative global pharmaceutical ad tasks.
The top ten pharmaceutical companies, which spend around dollars 15 billion a year on promotion, are looking for more sophisticated global marketing solutions. So, it's hardly surprising that communications agencies are bolstering their healthcare credentials.
WPP has formalised its Health at JWT brand, which works from within the main agency. Euro RSCG Life has been formalised by Havas, Omnicom formed DDB Health and Publicis Groupe has reorganised its health concerns under an umbrella dubbed Publicis Healthcare Group.
Much of this activity can be explained by shifts in the healthcare industry.
'Times have changed significantly,' Jane Parker, the group president of the Grey Healthcare Group Worldwide, says. 'There's now a need to apply mainstream consumer marketing principles.'