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Swisher's service technicians provide a weekly washroom sanitation service to businesses and commercial buildings throughout the UK. It's a franchise group that likes to get involved. It has been a finalist in the British Franchise Association's Franchisor of the Year Awards not once but three times, and whether it is a case of sending development director Marilyn Keen to chair the BFA's regional meetings, or getting together with small businesses in the local community, people at Swisher immerse themselves in the company.
They form a pretty dynamic group. Jeffrey Keen, the company's managing director, says: 'We are proud of what we have achieved to date, but we are …