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Clean bill of health: Swisher has come a long way since starting In the UK in 1997, but how has it done that and what plans does the management team have for its future?(progress report)

Business Franchise

| March 01, 2004 | COPYRIGHT 2002 Circle Publishing Ltd. (Hide copyright information)Copyright

Swisher's service technicians provide a weekly washroom sanitation service to businesses and commercial buildings throughout the UK. It's a franchise group that likes to get involved. It has been a finalist in the British Franchise Association's Franchisor of the Year Awards not once but three times, and whether it is a case of sending development director Marilyn Keen to chair the BFA's regional meetings, or getting together with small businesses in the local community, people at Swisher immerse themselves in the company.

They form a pretty dynamic group. Jeffrey Keen, the company's managing director, says: 'We are proud of what we have achieved to date, but we are …

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