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This year marks the hundredth anniversary of the decision to take an hourglass-shaped traffic funnel between Forty-second Street and Forty-seventh Street on Broadway, which had been called Longacre Square, and rename it after the New York Times, which had just built its office there. This was less an honor than a consolation prize. The other, then bigger and brighter newspaper, the New York Herald, had claimed the other, then brighter and better square, eight blocks south, which still bears its ghostly name. Nine years later, in 1913, the Times scurried off to a prim side street and a Gothic Revival bishop's palace, where it has been lifting its skirts and shyly peeking ...