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One recent CPSC recall created an immediate financial problem for the manufacturer. The company involved reportedly lost an estimated $80 million when customers and investors reacted to the news story.
A Vancouver, Washington-based company, The Nautilus Group, Inc., had
joined with CPSC in announcing a recall of its Bowflex Power Pro strength machine Jan. 29. (5) The fitness machines had a defect that posed a risk of injury to the user. According to CPSC, while being used in the incline position, the backboard bench can collapse and break. In addition, the "lat tower" can rotate forward and fall, possibly injuring the user. Nautilus received at least 70 reports of the backboard benches breaking and 18 reports of the "lat tower" falling.
The machines sold originally for between $1,200 and $1,600.
A report in The Columbian newspaper, of Clark County, Washington, Jan. 30, indicated that confusion caused by CPSC's use of the word "recall" to describe the action resulted in the company's stock price dipping from $15.83 on one day to $13.37 the next. Greg Hammann, the company's CEO, said that the stock price ...