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From Beta Band to Superheroes: the Beta Band team up with revered comic artist for stunning artwork across new album campaign.(The Plot)
BETA BAND: HEROES TO ZEROS (PARLOPHONE)
The Beta Band have drafted in American comic books artist Kaare Andrews to give a unique flavour to the artwork for the band's new album project Heroes To Zeros. Andrews was commissioned to create a series of images, based around battling superhero versions of the band.
The images created by Andrews are being used by design company Graphical House to create a coherent look across the album campaign, starting with the single Assessment which is released on April 12.
Parlophone product manager Rob Owen says the idea for the superhero concept carne from the band themselves, fitting in with the title of the album.
"Band members John [McLean] and Steve [Mason] came up with the idea; he says. "What we have come up with is a classic album sleeve. It all fits together in the campaign."
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...their new album to break even. But The Beta Band are not losing any sleep. Defiant singer...up hope of another album. Yet, The Beta Band release brilliant new album Heroes To...death rattle, a fitting epitaph.' The Beta Band play Glasgow's Barrowland on May 3...
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...unlikely state of affairs, given that The Beta Band's catholic approach to their art often...conservative. That's not to say that The Beta Band are an exclusively futuristic proposition...household name but don't expect The Beta Band to remain the nation's best kept secret...
