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Pubs set to get new music TV channels.(News)

Music Week

| March 06, 2004 | Williams, Paul | COPYRIGHT 2004 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Music entertainment in pubs is set to take on a new dimension with the launch of four video channels.

Retail TV group Avanti aims in introduce a range of services, from a dance station to oldies channel, to pubs nationwide. The group already provides the fashion and style channel Magnetic to 320 bars and provides other bespoke lifestyle and music content for groups including Toni & Guy, Boots and Lunn Polly.

Avanti head of music Marzia Corridori says the group, which began as a satellite consultancy and moved into providing content in summer 2003 with the Magnetic brand, will initially offer licensed premises the choice of four channels under the Music Video Network (MVN) brand: the chart hits channel MVN Fresh, dance MVN NRG, greatest hits MVN Rewind and adult-orientated MVN Style.

Each channel offers scope for advertising, with a share of the revenue being split with landlords, who can also choose to screen a ...

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