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OD2 and GWR in link for unique download service.(News)
The connection between listening to radio and downloading the music you are hearing took a leap forward last week through a ground-breaking link-up between GWR and OD2, which allows listeners to buy music the instant they hear a track played on air.
In the first deal of its kind in the world, GWR's programming arm Creation has developed the technology which enables listeners to any of GWR's 34 local radio stations (The Mix) and its digital brands--The Core, Planet Rock and Storm--to hear a song, turn on their PC and buy and download the track which is playing that very minute.
The Hear It Buy It Burn It concept, which OD2 provides the content for, will also be launched, enabling users to buy any one of the previous nine records played.
Creation digital content manager Nick Piggott says the new service "dramatically reduces the effort a person goes through from hearing a record to buying it". Although Piggott concedes there are other download sites, he says none has this unique link to a radio station. "You always ...
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