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Byline: DUTCH MANDEL, ROGER HART, BOB GRITZINGER, MATT DAVIS
So many people, so many cars, what's not to like?
Everything we've come to know about the annual Geneva Auto Salon at the Palexpo Center stayed true to form. More than any other international auto show, Geneva remains the best place to see people from every car company and every design house. Its neutral setting inspires an openness not felt at the home court of Frankfurt, Paris, Detroit or Tokyo. Add the serious carrozzeria from Italy and the fanciful car builders from Switzerland and crowd them all on a small show floor, compared with the others, and you get a big return on human contacts. ...
Source: HighBeam Research, SWISS SQUEEZE (Part 1 of 2 ).