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Saatchis faces review of Mr Kipling business.(Brief Article)
Manor Bakeries is reviewing the pounds 3 million creative account for Mr Kipling, currently held by Saatchi & Saatchi.
The agency was responsible for the Christmas campaign showing a woman giving birth at a nativity play. The ad provoked 570 complaints to the Independent Television Commission, leading Manor Bakeries to take it off air.
The review is being handled by Agency Insight, which is putting together a longlist of agencies to pitch for the brief. Manor Bakeries is owned by RHM, which has a roster of agencies including DDB London, Bartle Bogle Hegarty and TBWA\London.
Saatchis has held the Mr Kipling account since 2000. It handled the brand's return to TV advertising, retaining the 'exceedingly good cakes' line made famous in the 70s in a campaign created by J. Walter Thompson. This saw the brand's first major image revamp since its launch in 1967 and the reinvention of Mr Kipling as the 'man who made cakes so good you'd forgive him for ...
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- Magazine article from: Grocer May 17, 2003 700+ words
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...years (source: TNS Manor Bakeries). The anticipated...cakes." Finally, Manor Bakeries offer the following...attention it deserves." Manor Bakeries 3rd Floor Minton Place...Kipling Cadburys Cakes Lyons Cakes
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- Magazine article from: Marketing Week March 11, 2004 700+ words
Cake manufacturer Manor Bakeries is understood to be...marketing department at Manor Bakeries, which is understood...for Mr Kipling and Lyons Cakes. He joined from Hovis...consumer brands for Manor Bakeries. Taylor took over...
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- Manor Bakeries.(4 Independents)(Brief Article)
- Magazine article from: Grocer January 22, 2005 700+ words
Manor Bakeries is set to give a lift to the Easter...Chocolate Gateau with Mini Eggs. Manor Bakeries' Mr Kipling brand is also baking...Five winners will each receive a Manor Bakeries luxury Easter basket. To enter...
- RHM closes cake plants.(News)(Manor Bakeries closes)(Brief Article)
- Magazine article from: Grocer May 22, 2004 700+ words
Manor Bakeries is shutting two factories as part...are due to close by December 2005. Manor Bakeries' parent company RHM insisted volumes...The move is part of investment in Manor Bakeries' factories in Carlton and Stoke...
- SIG helps Mr Kipling stay no.1. (From the Floor).(Manor Bakeries installs...
- Magazine article from: Snack Food & Wholesale Bakery December 1, 2002 700+ words
Manor Bakeries, the UK producer of Mr Kipling brand...pack for picnics and school lunches. Manor Bakeries called its new packaging initiative...than the original specification from Manor Bakeries. In use, the machines have met with...
