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Air France reviews global media task.(Brief Article)
Air France is reviewing its international media planning and buying account, worth an estimated pounds 30 million.
The airline currently uses Media Planning Group in most markets, including the UK, France and the US.
Networks including Initiative and OMD are said to be competing with MPG for the account.
Air France's spend is concentrated on its own home market but other key areas include the rest of Europe and Asia. It also spends dollars 10 million in the US.
The airline is in the process of merging with its Dutch rival KLM to create the world's largest airline by revenue. MPG also handles media planning and buying for KLM. The European Commission gave the green light to the merger last month.
Networks are also said to have been contacted by Emirates about a review of its ...
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