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Plans to launch TV channel for advertisers falter.(Brief Article)
Plans by a consortium of the UK's largest advertisers to launch an advertiser TV channel have stalled just one month before it was due to launch.
The group of ten advertisers, which includes Orange, Unilever and Honda, represent 40 per cent of total TV advertising spend. They have been working with the digital TV specialist Zip TV to create a rival interactive TV channel to Sky's offering, called Consortium4TV.
Honda had been due to become the first advertiser to launch a campaign using the channel in April. However, this has been put back because of problems securing the necessary agreements with the broadcasters.
Andrew Howells, the managing director of Zip TV, admitted that there were delays in the service coming to air because contracts had still to be finalised. 'We haven't got all ...
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