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Wnek abandoned as Langdon walks.

Campaign

| March 12, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Mark Wnek has hit out following revelations that Ben Langdon is ditching the agency he founded only ten weeks ago to take Wnek's previous job at Euro RSCG London.

Wnek, who launched Ben Mark Orlando with Langdon and Orlando Hooper-Greenhill in January, said he felt 'utterly betrayed' by Langdon. He added: 'When I was considering doing a start-up Ben came to me unemployed. I believed in him and gave him a shot and now I don't know what to believe.'

Langdon is expected to take up the position of UK group chairman, a role Wnek vacated in November to launch the new agency. Langdon, who will report to Euro RSCG's worldwide chairman and chief executive, Jim Heekin, will also be the chairman of the UK advertising agency.

Langdon admitted: 'I've made a bit of a pig's ear of this one.' He added: 'I now know that I am better suited to the environment of multinational agencies, where I can work with big clients facing major issues ... I am not a natural entrepreneur.'

Wnek and Hooper-Greenhill, meanwhile, have yet to work out their future.

BMO won a Bacardi brief last month, but it is unclear if the agency will be able to continue operating. It was also down to the final two in the Ocado pitch, but was ruled out on Monday when Wnek informed ...

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