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Ocado hands O&M integrated account after BMO pulls out.(Brief Article)

Campaign

| March 12, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Ocado, the online grocery delivery service, has awarded its integrated account to Ogilvy & Mather.

The brand, which is backed by the supermarket chain Waitrose, began talks with seven agencies at the start of the year.

Ocado is now turning its attentions to a review of its media planning and buying account, held by Brand Connection. Four agencies will compete for the account against the incumbent.

O&M won the business after a final shoot-out against Ben Mark Orlando. The review followed the decision by Heresy, the integrated agency, to resign the account in January, three years after winning it. Heresy created Ocado's current ad campaign, which ...

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