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DIARY: Kelvin plays his trump card in Rajar dispute.(Kelvin MacKenzie)(Brief Article)

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| March 05, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

It seems that Kelvin MacKenzie, the chairman and chief executive of talkSPORT's owner, The Wireless Group, is taking up card tricks.

MacKenzie will be performing next week at the Manchester Publicity Association.

But it turns out he's not trying to be the new Paul Daniels. Instead, the cards will form part of his attack on the radio measurement body Rajar.

The former editor of The Sun will be handling out a pack of cards to each member of the audience to illustrate his concerns over Rajar's diary measuring system, part of which involves flashing ...

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