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DIARY: Saatchis shows heart through its charitable advertising donations.(Saatchi and Saatchi)(Brief Article)
After a bit of a rocky year for Saatchi & Saatchi that saw some pretty hefty losses and a smattering of wins, a sceptic might think the agency has real problems.
Here at Campaign, however, it has not gone unnoticed the kind of sacrifices that the compassionate Saatchis chappies have been making - high-profile clients and all the glory of getting on big pitchlists have been cast aside in favour of charity accounts.
It all started out respectably with award-winning work for the NSPCC.
Then there was the MS Society and the Oxfam pitchlist.
You might be sensing a pattern emerging ...
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