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THE AD-FLAB DEBATE.(advertising)
As the UK's children grow more obese, TV advertising is being made to shoulder the blame. How can the ad industry fight back, Alasdair Reid asks.
When it comes to the role of advertising within the whole issue of children and obesity, battle lines seem to be drawn up along confused and often obscure lines. Far more so than in the (superficially) comparable case of binge-drinking, teenagers and advertising. In both instances we are taking about a social evil in which advertising may well have a role to play. But in the case of alcohol, notions of cause and effect are often assumed to be black and white in their simplicity.
It is often assumed, for ...
- Advertising & promotion commissions.(Tourism)
- Magazine article from: Arkansas Business Gordon, James March 5, 2007 700+ words
ADVERTISING & PROMOTION COMMISSIONS Total 2006 Hotel Entity Phone Collections Tax Rate Alma Advertising & (479) 632-4110 $13,651 1% Promotion Commission Benson Advertising & (501) 778-2788 $633,259 2...
- National advertising spending increases by almost 20% annually
- Magazine article from: Indonesian Commercial Newsletter October 11, 1993 700+ words
The advertising market size in Indonesia can be estimated on the...obtain a precise figure. According to a prominent advertising practitioner in Indonesia, the methods used by advertising agencies in the country for calculating the national...
- Advertising Week Returns September 26-30, 2005; 27 Major Trade Groups and...
- Press release article from: Business Wire December 8, 2004 700+ words
...for establishment of a museum of advertising. After a highly successful inaugural edition this past September, Advertising Week will return to New York City...program's Board of Directors. Advertising Week was conceived by the American...
- Advertising, price, and welfare: evidence from the U.S. brewing industry.
- Magazine article from: Southern Economic Journal Tremblay, Carol Horton Tremblay, Victor J. October 1, 1995 700+ words
...Introduction The welfare effect of advertising has been a subject of controversy...obvious concern is simply the cost of advertising. In 1990, for example, Americans spent $130.1 billion on advertising. To put this figure into perspective...
- Advertising injury coverage in CGL is limited to specific offenses related to...
- Magazine article from: Rough Notes McCormick, Roy C September 1, 1996 700+ words
Advertising injury liability coverage is "built...understanding by agents and brokers of advertising injury liability coverage will serve...area of concern. The A-B-Cs of advertising injury liability coverage are that...
- Advertising slump sets magazines on rocky course. (more magazines failing)...
- Magazine article from: Los Angeles Business Journal Zabludoff, Jeff September 10, 1990 700+ words
Advertising slump sets magazines on rocky course...publishing industry -- faced with slumping advertising sales, rising costs, fierce competition...Magazine Consulting Group. Total advertising volume is down 3.6 percent in the...
- Mobile Advertising Spend Is Predicted to Continue to Increase Globally Reaching...
- Press release article from: M2 Presswire April 20, 2007 700+ words
...2007-Research and Markets: Mobile Advertising Spend Is Predicted to Continue to Increase...COMMUNICATIONS LTD RDATE:20042007 Mobile Advertising Spend Is Predicted to Continue to Increase...has announced the addition of "Mobile Advertising" to their offering This report assesses...
- Advertising Hall of Fame elects Bernstein, Goldstein and Kroc. (Sidney R....
- Press release article from: PR Newswire December 9, 1988 700+ words
ADVERTISING HALL OF FAME ELECTS BERNSTEIN, GOLDSTEIN...WASHINGTON, Dec. 9 /PRNewswire/ -- The Advertising Hall of Fame Council of Judges late...deceased) former vice president - advertising, Procter & Gamble; and Ray A...
