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CLOSE-UP: NEWSMAKER - Hammersley flies in from US to wrestle with DDB.(Paul Hammersley)
Is the new chairman of DDB London ready to take on its troubles?
Last Tuesday night, the insular world of DDB London was rocked when its all-staff monthly meeting was interrupted by the arrival of its new chairman and chief executive.
The appointment of Paul Hammersley ended the speculation that has plagued DDB over the past year and was greeted with relief by staff who have been waiting impatiently for what is seen as the beginning of the agency's rejuvenation.
Hammersley, who left London in a blaze of glory in 2001 after his success at the helm of the newly merged Lowe Lintas, has been in New York ever since.
However, his glory in London, which saw notable business wins and culminated in Lowe becoming Campaign's Agency of the Year, was not matched in the US.
Hammersley was moved to Lowe New York to stop the agency's continued loss of business. However, he was unable to stem the decline and the agency continued a downward spiral, losing Heineken and Diet Coke, and in 2003 Lowe's IPG parent decided to merge Lowe with Bozell.
Following the merger, the top job went to Bozell's chief executive, Tom Bernardin, and Hammersley decided to leave the agency.
- Analysis: Will DDB continue Hammersley's legacy of change?(Paul Hammersley...
- Magazine article from: Marketing Week Parry, Caroline December 15, 2005 700+ words
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- DDB London boss poised to join Lowe's new agency.
- Magazine article from: Marketing Week December 8, 2005 700+ words
DDB London chairman and chief executive Paul Hammersley...Hammersley was considering his future at DDB London, but had yet to reach a decision. DDB...Hammersley later became chief executive of Lowe New York for two years. He left the agency in...
- Lowe ex-CEO joins DDB in U.K.(The World: Ad Age Global News & Data)(DDB London)
- Magazine article from: Advertising Age March 1, 2004 700+ words
...Sanders [London] Paul Hammersley, who was CEO of Lowe, New York, until last June and previously ran the Interpublic...agency's London office, joins Omnicom Group's DDB London this month as chairman-CEO. Long one of London...
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- Magazine article from: Marketing Week Benady, David July 20, 2006 700+ words
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- DDB London.(Digests)(DDB London )(Brief Article)
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- DDB London Creates First Market Specific Work for Bud Light, Republic of...
- Press release article from: PR Newswire May 14, 2008 700+ words
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- Magazine article from: Marketing Week February 12, 2004 700+ words
DDB London has strengthened its relationship with RHM British Bakeries by adding Mother's Pride and Nimble to the Hovis business it already holds. The additional business is worth up to 2m [pounds sterling].
- DDB London scoops #7m Budweiser Ireland account.
- Magazine article from: Marketing Week August 3, 2006 700+ words
Anheuser-Busch is understood to have appointed DDB London to its E10m (#6.8m) advertising account for Budweiser...name Budweiser (MW, June 29). Budweiser Ireland and DDB London were unavailable for comment as Marketing Week went to...