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MEDIA: ZEITGEIST - Channel 4's Black Books is a fine exemplar of how not to sell anything to anyone.(Channel 4 Television Co.)(Brief Article)

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| March 05, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Some people just don't get Black Books. There's no nice way of putting this - they've just very sad individuals indeed. Now, though, they've been given yet another chance to redeem themselves. Channel 4's best sitcom ever, a winner of a Bafta in 2001, is back for a third series.

Written by Dylan Moran who also plays the lead role, Black Books features an almost-charmingly irascible book shop owner (that's the 'Books' bit) owned by a man called Bernard Black (see, it all hangs together) who hates his customers in an almost Basil Fawlty-ish way. (If Fawlty were a drunken ...

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