AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Top Up TV targets ex-ITV Digital customers with ad drive.(Advertising)(Brief Article)
The 'pay-lite' TV platform Top Up TV has launched its first ad campaign targeting former ITV Digital customers.
The campaign, created by Branded, introduces a TV-addicted garden gnome called Little Top Up, voiced by Richard Briers.
The gnome is intent on watching Top Up TV from the garden through the patio window, until the man of the house sits in front of the TV and blocks his view. In response the gnome runs to the front of the house to ring the doorbell to get the man up and then dashes back. Just as the gnome is settled the man's wife draws the curtains leaving the gnome's view of the TV completely obscured. The ad ends with the line: 'Because you never know in life what's going to happen.'
The ads will run on the Freeview channels ITV2, UK History, UK Bright Ideas, FTN, The Hits and the ITV News Channel, targeting viewers who are watching via an ex-ITV ...
- ITV Digital looks to woo on-trade: Following on from the success of the...
- Magazine article from: Promotions & Incentives Pemble, Amy January 1, 2002 700+ words
...million consumers to ITV Digital's 1.2milllon. And regardless of ITV Digital's claims to have gained...quicker than any other pay TV platform, the pressure...recognition to boot. ITV Digital has cashed in on Monkey...
- MEDIA FORUM: Uncertainty rises from ashes of ITV Digital failure - What does...
- Magazine article from: Campaign April 12, 2002 700+ words
...worry. Growth in pay-TV generally has been slowing...sector (not just for ITV Digital but for cable, too...take-up of cable pay-TV are hardly reassuring...we will still see pay-TV delivered through a digital...significant churn from ITV Digital to both cable and satellite...
- ITV Digital shuts off pay-TV broadcasts.(Brief Article)(Statistical Data...
- Newspaper article from: TV Meets the Web May 1, 2002 700+ words
TV MEETS THE WEB-(C)2002...vandusseldorp.com/ ITV Digital, the UK pay-TV platform languishing in...stopped broadcasting its pay-TV channels, putting more...subscription channels on the ITV Digital network stopped broadcasting...
- TV sports rights crisis brings boom-to-bust woe to soccer.(ITV Digital)(Brief...
- Magazine article from: Advertising Age Hatfield, Stefano April 1, 2002 700+ words
...Germany's Kirch, ITV Digital has few subscribers...the existing analog TV service can no longer...any given Sky live TV game. Murdoch has...interest in seeing ITV Digital fail (that is...For now, digital TV remains a technology...be forced to take ITV Digital for ...
- ITV Digital shuts off pay-TV broadcasts.
- Newspaper article from: EuropeMedia May 1, 2002 700+ words
...Partners - http://www.vandusseldorp.com/ ITV Digital, the UK pay-TV platform languishing in administration, has stopped...of the company. The subscription channels on the ITV Digital network stopped broadcasting at 7 a.m. Monday...
- ISWI'S Partner, GIG, Signs Second Major Interactive TV Betting Service...
- Press release article from: Business Wire September 10, 2001 700+ words
...is between GIG and ITV Digital, a communications...million Interactive TV and Internet customers...digital terrestrial TV platform. The two...service to all of ITV Digital's 1.1 million...milestone for GIG. ITV Digital is one of the leading...already well versed in ...
- The body count so far. (Digital TV).(ITV Digital)(Brief Article)
- Magazine article from: Televisual June 1, 2002 700+ words
...sterling]225m 12-year ITV Digital contract became worthless...boxes handed out free to ITV Digital consumers, has been left...that tuned in through ITV Digital. The chances are that...viewers have given up on pay TV for the forseeable future...
- Monkeystars in new TV ads for ITV Digital and primate website.(Brief Article)
- Magazine article from: Campaign August 17, 2001 700+ words
...television set via an ITV Digital box. The first spot features...Monkey, unable to watch ITV Digital, is left contemplating...taped to the front of his TV. In the second ad, Al...produced in partnership with ITV Digital. The campaign was written...
- Freeview surveys a troubled land: Now ITV Digital is off the air, can its...
- News wire article from: Europe Intelligence Wire October 22, 2002 700+ words
...banged into the coffin of ITV Digital last week as it was placed...will be reborn, using ITV Digital's licence. The move...of terrestrial digital TV, which has been plagued...100 set-top box. Old ITV Digital boxes will access Freeview...
- BBC Seeks Pay-TV Option if ITV Digital Bid Succeeds.
- Newspaper article from: Sunday Business (London) (via Knight-Ridder/Tribune Business News) June 16, 2002 700+ words
...channels if it wins the former ITV Digital licence, despite saying...his bid for the defunct ITV Digital platform. Contrary to...have an immediate pay-TV offering. In a covering...Dyke admits that pay-TV is a future option. The...
