AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Pot Noodle continues innuendo in new TV ad.(Brief Article)
Unilever Bestfoods is reinforcing the blokeish appeal of its Pot Noodle brand with new advertising to launch its Mexican fajita flavour.
The product is being introduced on Monday with a national 40-second TV spot produced by HHCL/Red Cell. It continues the smutty innuendo personified by the brand's positioning as 'the slag of all snacks'.
The new film, described by the HHCL creative director, Jonathan Burley, as a combination of 'infidelity, public humiliation, shame, retribution and a catchy tune', is the latest in a series of irreverent and whacky work that targets Pot Noodle firmly at twentysomething men.
Set in a bustling town plaza in Mexico, the commercial features a doting English couple enjoying a romantic meal. They are approached by a mariachi band, which begins to serenade them, praising the blushing girl and her partner.
But what seems to be a gentle love song changes rapidly as the band reveals that the man secretly creeps into town at night in search of 'backstreet action' while the girl innocently sleeps on.
...
- New advertising promos.(First Sight)(adidas-Salomon AG)(Ford Europe)(Pot Noodle)
- Magazine article from: Creative Review March 1, 2004 700+ words
...Plastic. [ILLUSTRATION OMITTED] 4 POT NOODLE COMMERCIAL "The Slag of all Snacks...metaphor for the pleasures of scoffing Pot Noodle remains. For the launch of Mexican Fajita-flavour Seedy Sanchez (yes. it really is called that) this...
- Campbell's launches Pot Noodle challenge: soups are undisputedly Campbell's...
- Magazine article from: Marketing Week Parry, Caroline June 24, 2004 700+ words
...the soup mentality." Pot Noodle, which Unilever relaunched...sterling] last year. Pot Noodle's success can be attributed...such as rash Noodle and Seedy Sanchez, and its controversial...division in 2001 and Pot Noodle was not performing as...
- Pot Noodle stays down in dirt.(Marketing)
- Magazine article from: Grocer Mowbray, Simon December 6, 2003 700+ words
...continue throwing its Pot Noodle brand down the dirty...giant is to launch a new Seedy Sanchez Mexican Fajita variant...two poster ads for Pot Noodle's 'Slag' campaign...a perfect fit for Pot Noodle," he said.
- Pot noodles fight flagging sales: the dominant Pot Noodle brand is facing stiff...
- Magazine article from: Grocer August 27, 2005 700+ words
Unilever's Pot Noodle brand has faced stiff competition in...brand's market share. However, Pot Noodle, which is now 26 years old, remains...aimed at reversing flagging sales. The pot noodle market has in general suffered from...
- Noodle that's top of the pots. (Pot Noodle).(Brief Article)
- Magazine article from: Grocer September 28, 2002 700+ words
"Pot Noodle is the clear leader in the instant hot...Burgess. "As an iconic youth brand Pot Noodle continues to enjoy huge success, with...differentiate the product from the rest of the Pot Noodle range, Pot Curry has been designed with...
- This Pot Noodle Case Study Examines how an Unpopular Product was Resurrected...
- Press release article from: M2 Presswire September 26, 2008 700+ words
...September 2008-Research and Markets: This Pot Noodle Case Study Examines how an Unpopular...researchandmarkets.com/research/274a00/pot_noodle_case_st) has announced the addition of the "Pot Noodle Case Study: Resurrecting an Unpopular...
- Research and Markets: This Pot Noodle Case Study Examines How an Unpopular...
- Press release article from: Business Wire September 26, 2008 700+ words
...researchandmarkets.com/research/4bcf48/pot_noodle_case_st) has announced the addition of the "Pot Noodle Case Study: Resurrecting an Unpopular...profile to their offering. This report on Pot Noodle forms part of the series of case studies...
- Pot snacks stir up competition: Pot Noodle may still dominate the snack pots...
- Magazine article from: Grocer September 25, 2004 700+ words
...and shows no sign of settling down. Pot Noodle, the Unilever Bestfoods brand, is worth...steer clear of good taste, portraying Pot Noodle as harder for a young male office worker...sees the product's core consumer. "Pot Noodle is an iconic brand and represents a slightly...