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Telegraph unveils F1 coverage idents.(Brief Article)
The Daily Telegraph is using its pounds 4.5 million Formula 1 sponsorship to communicate that its coverage of the sport is about as close as you can get to it without being there.
Clemmow Hornby Inge has come up with a series of 15-, ten- and five-second idents that will surround ITV1's coverage of the season.
Each spot shows different characters in everyday situations reading a copy of the Telegraph. A Formula 1 car zips past and the reader and their paper are blown around, demonstrating that the Telegraph's coverage is almost as good as being at the race itself.
The idents were art directed by Christer Andersson and written by Alex Ball. They were directed by Zac and Dan through The Lab.
The sponsorship deal was negotiated by Gary Knight at ITV Sales and Keith Impey on behalf of Active Sports Marketing for the Telegraph Group. The F1 season begins on 6 March with the ...
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- News wire article from: AsiaPulse News February 6, 2008 700+ words
...Contact details below.) Spyder Active Sports Acquires Cloudveil Mountain Works BOULDER...and performance apparel leader Spyder Active Sports, Inc. announced its acquisition of...owned, independent division of Spyder Active Sports. Cloudveil's founders, President...
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- Spyder Active Sports Acquires Cloudveil Mountain Works.
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...and performance apparel leader Spyder Active Sports, Inc. announced its acquisition of...owned, independent division of Spyder Active Sports. Cloudveil's founders, President...CONTACT: Laura Wisner of Spyder Active Sports, Inc., +1-303-544-4012...
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- Active Sports: Knowsley youngsters get Active.(Sport)
- Newspaper article from: Liverpool Echo (Liverpool, England) April 19, 2005 700+ words
KNOWSLEY'S young people are getting fit and healthy through Active Sports, a fiveyear development programme. The scheme has helped more than...SPORTS SCHEME: Christine Nevinson with some pupils taking part in Active Sports
- Universal Heights, Inc. Tees Up Active Sports Division with Signing of Golf...
- Press release article from: Business Wire July 31, 1996 700+ words
...opportunity for the Company to participate in this fast growing active sports market. Moreover, bringing a golf professional such as...golf specialty and pro shops. Universal Heights, Inc.'s active sports division manufactures and distributes a line of patented...
- Apax Partners Funds Acquire Leading Alpine Outerwear Company Spyder Active...
- Press release article from: PR Newswire July 26, 2004 700+ words
...by Apax Partners announced today the acquisition of Spyder Active Sports, Inc., the leading alpine outerwear brand, in a transaction...Financo, Inc., and Wachovia Securities. About Spyder Active Sports, Inc. Spyder is the largest specialty ski brand in the...