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Ex-Channel 4 head of interactive set to launch consultancy.(Brief Article)
Peter Good, the former head of interactive at Channel 4, is launching an interactive media consultancy company, called Good.
The venture aims to advise media brands, broadcasters and production companies on what can be achieved using interactive media.
Good said: 'Unlike many companies in this field, we have grass-roots and hands-on experience of realising cross-platform projects for brands as diverse as Big Brother, Abbey and MTV.'
While at Channel 4, Good was responsible for the development of 4Active, the interactive application behind Channel 4 and E4 transmissions on the ...
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