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COI sends executive to IPA to help boost ethnic recruitment.(Brief Article)

Campaign

| March 05, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

COI Communications is seconding one of its executives to the IPA to boost the trade body's efforts to increase the number of people from ethnic minorities working in UK ad agencies.

Mehboob Umarji, a COI senior campaign manager, will spend six months with the IPA investigating whether young people from ethnic backgrounds apply for agency jobs and if not, why not.

The initiative follows the publication of new IPA figures showing that only 4 per cent of agency staffers are of ethnic origin and, of that number, almost three-quarters are in support disciplines such as IT and finance.

The ...

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