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COI Communications is seconding one of its executives to the IPA to boost the trade body's efforts to increase the number of people from ethnic minorities working in UK ad agencies.
Mehboob Umarji, a COI senior campaign manager, will spend six months with the IPA investigating whether young people from ethnic backgrounds apply for agency jobs and if not, why not.
The initiative follows the publication of new IPA figures showing that only 4 per cent of agency staffers are of ethnic origin and, of that number, almost three-quarters are in support disciplines such as IT and finance.
The ...