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Revamp sees BJK&E launch 'business first' positioning.(Brief Article)
The WPP-owned UK agency BJK&E is positioning itself under the banner 'business first', with the remit of putting advertisers' business goals at the heart of communications planning.
The repositioning is the outcome of a restructure that saw the scrapping of media specialisms within the agency and the creation of a virtual marketing offering called Cortex.
Last summer, BJK&E also disbanded media planning and buying specialisms and integrated them into the agency. It then created Cortex as a collaborative effort between BJK&E and companies from the broader marketing arena, such as PR and event management.
According to Tim Irwin, the joint managing director of BJK&E, the restructure was designed to enable the agency to talk to clients about business problems that may or may not be derived from media ...
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