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Radio spend up 6.8 per cent in 2003.(Brief Article)
Commercial radio grew its total advertising revenue by 6.8 per cent during 2003.
This rise was on the back of a 12.7 per cent rise in revenues during the fourth quarter, according to figures from the Radio Advertising Bureau.
Total radio ad expenditure rose to pounds 601 million during 2003. The fourth quarter increase was the largest since the end of 2000.
The growth was driven by leading FMCG advertisers such as Procter & Gamble and Unilever, both of which doubled their radio spend during 2003.
COI Communications remained the UK's biggest radio spender, increasing its radio budget by just under pounds 5 million to pounds 27.5 million.
P&G was the second-highest spender, adding close to pounds 6 million to its budget and spending ...
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