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M&C Saatchi plans expansion into Europe.(Brief Article)
M&C Saatchi is preparing to extend its operations into mainland Europe by setting up offices in four markets by the end of the year.
The agency said this week that it was talking to clients and new-business prospects about the possibility of putting assignments into the expanded network, which will include offices in France, Germany, Spain and Italy.
But Bill Muirhead, one of the agency's founding partners and the leader of the initiative, insisted it would be nothing like the then Saatchi & Saatchi Group's acquisition programme in the 80s.
'The start-ups will reflect our founding principles,' he said. 'That means not piling up debt and not paying a penny for ...
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