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Honda 'cog' takes top prize at Creative Circle.
Wieden & Kennedy London took top honours at this year's Creative Circle awards with its Honda 'cog' spot netting platinum as well as a gold for best commercial.
Questions over the provenance of the creative inspiration behind the ad were cast aside by the Creative Circle's gold jury, which was unanimous in awarding the platinum to 'cog'.
The chairman of the judges, Mike McKenna, said the furore was 'of little consequence'. He described the ad as a 'mesmerising piece of film'. He added that the spot forever broke the mould of car advertising that had, until then, 'seemed to roll off the same VW-patented production line'.
TBWA\London scooped four golds for its 'mountain' ad for Sony PlayStation 2 - direction, special effects, cinematography and music.
W&K picked up a further gold for its body of Honda work, which included 'sense' and 'everyday', in the best campaign category. It was an honour W&K shared, a first for Creative Circle, with WCRS for its series of ads for the directory enquiry service The Number 118 118. WCRS's moustachioed runners picked up a further gold for best multimedia campaign.
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