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The management of Channel 4 and five have discussed merging some of the two channels' operations in a move designed to counter the threat from the merged ITV.
Although it has been no secret that Channel 4 and five have talked about what benefits could be achieved from consolidating their respective sales functions, the discussions then extended into other areas such as co-operation on programme acquisition.
The discussions fell short of a full-blown merger, which would require an Act of Parliament to change Channel 4's ownership status - currently, the broadcaster is publicly owned.
Such a change would be controversial and if the Government were to go ahead with a sale they would give it a price tag of pounds 2 billion. Any alteration in status is also likely to dilute its public service remit - Channel 4 is run as a ...