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Channel 4 and five moot co-operating to face merged ITV.(Brief Article)

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| March 05, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The management of Channel 4 and five have discussed merging some of the two channels' operations in a move designed to counter the threat from the merged ITV.

Although it has been no secret that Channel 4 and five have talked about what benefits could be achieved from consolidating their respective sales functions, the discussions then extended into other areas such as co-operation on programme acquisition.

The discussions fell short of a full-blown merger, which would require an Act of Parliament to change Channel 4's ownership status - currently, the broadcaster is publicly owned.

Such a change would be controversial and if the Government were to go ahead with a sale they would give it a price tag of pounds 2 billion. Any alteration in status is also likely to dilute its public service remit - Channel 4 is run as a ...

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