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Mother hires Fallon pair Potts and Jex.(Brief Article)

Campaign

| March 05, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Mother has poached Fallon's award-winning creative team Rob Potts and Andy Jex.

Potts, a copywriter, and Jex, an art director, were the creatives behind Fallon's 'street music' ad for BBC Radio 1 Xtra, which was named the overall winner at the 2003 British Television Advertising Craft Awards.

The move reunites the duo with the agency where they began their advertising career on a graduate placement.

During this initial brief spell with Mother, their script for Batchelors Super Noodles 'shirt' helped them win a D&AD Pencil.

They went on to be hired by BMP DDB, but seven months later they were poached by the newly launched Fallon, as the agency's first hirings.

The Mother partner Mark Waites said: ...

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