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Isobel and Vizeum take on short-term Npower assignment.(Brief Article)
Npower, the RWE-owned energy supplier, has awarded its pounds 5 million creative and media accounts to Isobel and Vizeum respectively.
However, the contracts are only on a short-term basis as RWE is planning to consolidate all of its disparate accounts into one media and creative network to create a global brand identity.
The media review was triggered in September by Npower's incumbent agency, Manning Gottlieb OMD, winning the pounds 10 million media planning and buying account for the rival utilities group EDF Energy. EDF owns Seeboard, SWEB and London Electricity.
Npower's creative account was previously held by TBWA\London but has lain dormant for some time. Npower has retreated from above-the- line advertising in recent months - it ...
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