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Hennes & Mauritz in global media review.(Brief Article)
Hennes & Mauritz, the Swedish fashion retailer, is reviewing its global media accounts as it seeks to expand its operations.
H&M, which spends an estimated pounds 25 million globally, is not aligned to any international network and is reviewing its media arrangements market by market.
In the UK, the account is held by Universal McCann, which won the pounds 2.5 million business in 2000 from CIA Conzept.
H&M now operates 945 wholly owned stores in 18, mainly European, countries and has 40,000 employees. It has announced ambitious expansion plans with a further 140 stores due to open, including five in Canada and its first in Slovenia.
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