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Aquafresh appoints Michaelides & Bednash for launch.(Brief Article)
The pharmaceutical giant GlaxoSmithKline has appointed Michaelides & Bednash to work on its Aquafresh brand.
The agency will undertake a major piece of new product development for the brand, which is due to launch later this year.
The overall marketing communications budget for the new product launch is more than pounds 3 million.
Simon Banks, a senior manager for marketing at GSK Oral Care, said: 'M&B blew me away with its ideas and its thinking. With this launch, we aim to reconnect people with Aquafresh by actually talking to them and not just the 'dentist' in them. M&B Brand Experiences will be fundamental in hitting this connection.'
M&B will be responsible for creating new ways of connecting Aquafresh, one of GSK's top five consumer healthcare brands with an annual turnover of pounds 344 million, with its target market and bringing ...
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- Magazine article from: Reference & Research Book News May 1, 2009 700+ words
9780749452759 Experiential marketing; a practical guide to interactive brand experiences. Smilansky, Shaz. Kogan Page 2009 264 pages $39.95 Hardcover HF5415 Smilansky is an award-winning experiential marketing...
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...invaluable, and this applies heavily to marketing as well. "Experiential Marketing: A Practical Guide to Interactive Brand Experiences" is a look at the growing value of experience in marketing, using past experiences and evidence as the foremost focus...
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Persil experienced the biggest sales decline of the UK's top 50 FMCG brands in the past year, according to Marketing's 15th annual Biggest Brands survey, compiled using data from TNS Superpanel. The survey showed that the Unilever laundry brand suffered an 11% drop in sales over the 12 months to
- Boost for brand experiences.(marketing research and Coca-Cola)(Brief Article)
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This year's exhibition and events table is unrepresentative of a sector that continues to grow as its ability to communicate both corporate and consumer brand values is recognised by more clients. While Interpublic-owned Jack Morton Worldwide again tops the table after a healthy rise in fee-income
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- Magazine article from: Marketing Event March 13, 2002 700+ words
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- Newspaper article from: PR Week (UK) Hemsley, Steve June 8, 2007 700+ words
...but PROs must be wondering why. 'Brand experiences' are often based around creative...regularly uses actors to create brand experiences. For thelondonpaper, it positioned...invaluable. It does, however, mean brand experiences must be relevant and topical...
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- Magazine article from: Marketing Event May 13, 2002 700+ words
...event agencies are offering to create brand experiences for clients, the definition of what...that the best route to understanding brand experiences starts with identifying what they...has fuelled confusion about what brand experiences really are - what he calls 'a means...
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...Shopping is now all about 'brand experiences', so retailers need designs...retail design turnover. Brand experiences What's more, after treading...environments that deliver powerful brand experiences". This year, the company...
- Cunning quits PR as Edwards exits.(Jonathan Edwards)(Brief Article)
- Newspaper article from: PR Week (UK) March 19, 2004 700+ words
...Stunts, has made its PR head redundant as it focuses on 'brand experiences and live advertising events'. Jonathan Edwards, who...department within the company for a year but our passion lies in brand experiences. We gave (PR) a year but it's been a tough market...