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Persil plans DM review of laundry products.(Brief Article)
The Lever Faberge-owned Persil is reviewing the direct marketing of its laundry products. The account is handled by Proximity London, which has held the business for more than seven years.
The review is not expected to affect Persil's washing-up liquid below-the-line account, handled by Chemistry.
Other direct marketing agencies on the Lever Faberge roster for household products include EHS Brann, which handles Dove soap, and Archibald Ingall Stretton for Comfort.
Although a shortlist has yet to emerge, the brand is talking to at least one non-roster agency. The company is looking for an agency with experience in the laundry products area.
Lever Faberge declined to comment about the review, but according to Chris Thomas, ...
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